Good things start with
New Zealand beef and lamb

New Zealand beef and lamb are the sources of so many good things. Whether it's a whānau feast, date night with a perfect steak, or burgers on the barbie,
New Zealand beef and lamb are at the heart of it. 

Maple and garlic glazed T-bone steak, sliced on a wooden board
Maple and garlic glazed T-bone steak, sliced on a wooden board

New Zealand beef

Sliced roast leg of lamb with baby potatoes

New Zealand lamb

Rugby player Stacey Waaka smiling as she dives over the line to score a try

Meet Stacey

Stacey Waaka (Ngāi Tūhoe) is our brand ambassador and a world-class rugby union and league player. She knows what it takes to fuel her body to perform at her best, and she loves New Zealand beef and lamb because they taste delicious and are packed with nutrients.

Learn more

What are you looking for?

Are you a home cook, a chef or a butcher?
Here's where to start.

Sliced New Zealand beef steak served with crispy potatoes, broccoli, peas and fresh spinach, topped with chopped herbs.

Good nutrition

New Zealand beef and lamb are more than just wholesome, versatile ingredients and delicious menu options, they are nature's power pack. Check out a wide range of nutrition information we have available. 

Learn more

Good food starts with great recipes

Sticky soy wagyu beef bowls with vegetables and boiled eggs
Sliced steak on a green risotto with courgette and parmesan
Cheat's easy beef rendang with chilli, rice and flatbreads
More recipes

News and research

News from Beef + Lamb New Zealand
Beef + Lamb New Zealand turns 40
Beef + Lamb New Zealand turns 40

Forty years, plenty of iconic campaigns and a whole lot of beef and lamb. As Beef + Lamb New Zealand turns 40, we look back at the moments, people and programmes that have shaped the brand and its place in Kiwi kitchens.

Read more →
Kantar survey highlights strong New Zealand confidence with beef and lamb nutrition
Kantar survey highlights strong New Zealand confidence with beef and lamb nutrition

New Zealanders continue to view red meat as a core component of a healthy diet, according to the latest research. The tracking data by insights agency Kantar shows that 79% of New Zealanders agree that beef and lamb are nutritious foods that contribute to a healthy diet.

Read more →
Rugby star Stacey Waaka and Beef + Lamb New Zealand partner to support grassroots sport
Rugby star Stacey Waaka and Beef + Lamb New Zealand partner to support grassroots sport

Beef + Lamb New Zealand is bringing good times and good food to the heart of Kiwi communities this winter.

Read more →
View all news and articles
View all news and articles