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Introducing a video series featuring super-star Ibanez (Ibee) Maeva, who played Young Stacey Waaka in our latest TV commercial. She interviews some key representatives from the industry - a farmer, a butcher, and a chef - to ask all those burning questions.

Ibee Investigates: Farming Legend - Charles Taituha

We find out how the environment is cared for on a farm, thoughts on sheep and cow burps (!) and what Charles thinks the best thing about being a farmer is.

Ibee Investigates: Butchery Legend - Riki Kerekere

Ibee sits down with Butchery Legend, Riki Kerekere, covering off a range of questions like why vacuum packed meat smells when you open it, how to choose the perfect steak, and why Riki thinks New Zealand beef and lamb is SO good.

Ibee Investigates: Food Legend - Peter Gordon

Find out how Peter started his career, the most famous person he’s cooked for, what he thinks makes New Zealand beef and lamb so special, and of course - the most important question of all – beef or lamb!?